Craftmatic and Goldenrest Adjustable Beds
Power adjustable beds are comfortable but expensive pieces of furniture. That is why before you rush to buy one, let’s take a long hard look at what two of the leading brands has to offer in terms of affordability, durability, customer service and after sales support. Let’s check out Goldenrest and Craftmatic electrically adjustable beds for home and hospital use.
Both brands of adjustable beds share some common product features such as having different settings to raise or lower head and foot positions using a wired or remote controller. Both Goldenrest and Craftmatic boast of whisper quiet motors, sturdy metal legs and a Visco foam hypoallergenic mattress as well as optional features such as massage and heating systems for extra comfort and convenience. But in terms of providing easier access to wheel chair bound patients, Goldenrest enjoys a slight advantage because its adjustable bed is capable of lowering up to fifteen inches from the top of the mattress down to the floor.
Because of the similarities in product features, Goldenrest is apparently exerting an effort to make its adjustable beds more affordable than the competition. For instance, it does not maintain any retail showroom so that it will be able to pass on to you whatever savings it may realize in the process. To make it easier on your budget, it is throwing in free shipping and on-site installation. And to further sweeten the offer, Goldenrest is also offering warranties against defects on its adjustable beds. In sharp contrast, Craftmatic does not list prices of its adjustable beds in its website. Instead, it sends out brochures and resorts to direct selling by sending sales representatives to call on prospective costumers to explain the benefits of purchasing its product.
Goldenrest advises prospective customers not to rush in to make a purchase and to take their time to consult its bed experts who can help them make an informed buying decision. This “soft sell” approach seems to appeal more to customers because they equate warranty offers, transparency in pricing and strong customer service as indications of a manufacturer’s confidence on the durability of its product. On the other hand, the practice of Craftmatic of sending sales representatives to cold call on sales prospects through intrusive phone and house calls apparently turns off customers who resent “hard sell” and aggressive tactics that border on intrusion to their privacy.
Customer reviews present a very reliable and concise guide for determining customer satisfaction on a product as well as public perception on the overall image of a company. Goldenrest adjustable beds scored high in customer reviews especially in the areas of product satisfaction, exceptional customer service and after sales support. Craftmatic adjustable beds, on the other hand, failed dismally in customer reviews citing aggressive and intrusive sales tactics, poor after sales and customer service and inferior product quality. On the basis of these reviews, perhaps Craftmatic should rethink its sales strategy, improve its customer service and look into customer complaints on certain product defects to prevent losing a chunk of its market to its competitors.
Tags: Adjustable Beds, Hospital Bed, Mattresses, Sleeping, Sleep Disorder, Beds, Adjustable Bed, Disabled, Sleep, Adjustable Bed Mattress

















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